There are 12 technological forces that will shape our future. Click links to see videos by Kevin Kelly discussing each of the 12 forces:
- Becoming – everything we make is changing
- Cognifying – we are making things smarter
- Flowing – every business is a data business
- Screening – screens will be on everything
- Accessing – switch from ownership to accessing
- Sharing – we are are going to share at a planetary scale
- Filtering – too many new things; not enough good personalized filters
- Remixing – unbundling and recombining of what’s best to make something better
- Interacting – all products will actively interact and engage with us or else they will be dumb
- Tracking – anything that can be tracked will be tracked
- Questioning – since answers are free questions are now more valuable
- Beginning – 20 years from now we look at today and realize that this was just the beginning
Becoming
- The world is in a protopian mode and things are better today than they were yesterday, although only a little better.
- Technology is a slow creep of incremental improvements and mild progresses that ultimately add up to something large.
- What we all missed with the internet is that formerly dismissed passive consumers have now become active creators of content.
Cognifying
- We are making things smarter every signal day.
- The advantages gained from cognifying inert things will be 100x more disruptive to our lives than the transformations gained by industrialization.
- The playbook over the next couple of decades will be to “take X and add AI” to it.
- The three largest breakthroughs for AI come from the following:
- Cheap parallel computation
- Big Data
- Better Algorithims
- Over the next 10 years, 99% of AI will be narrowly specific and the next couple of decades will go as follows:
- First machines will consolidate their gains in already automated industries
- Next, more dexterous chores like cleaning offices and schools will be taken over by late-night robots
- By 2050 most truck driving will be non-human
- The cycle of how robots will replace humans will go as follows:
- Jobs humans can do but robots can do even better
- Jobs humans can’t do but robots can
- Jobs we didn’t know we wanted done
- Jobs only humans can do at first
- All of this is a positive. Industrialization extended the average human lifespan. Cognifying will expand the realm of leisurely work.
Flowing
- We have moved fro daily to real-time as the default mode and thus the prime units of measure are flows and streams now… Think Twitter.
- Eternal constant flow of data will be the new norm and content will become “freer”
- In the state of flow, copies will become ubiquitous and things that can’t be copied will have more value like trust
- How can one still add value in a world where content is freely copied:
- Immediacy
- Personalization
- Interpretation
- Authenticity
- Accesibility
- Embodiment
- Patronage
- Discoverability
- The Four Stages of Flowing:
- Fixed. Rare
- Free. Ubiquitous
- Flowing. Sharing
- Opening. Becoming
Screening
- Cover the world in screens and see what human ingenuity can do.
- A world with screens everywhere will lead to a world that is deeply interconnected (even more so than today).
- Two major projects that will be undertaken over the next decades:
- Digital interlinking of literature – think networked reading
- Universal digital library
Accessing
- We will switch from ownership of property and goods to subscribing to access of property and goods.
- Five major trends that are leading to this increase and rush towards access over ownership:
- Dematerialization
- The amount of mass needed to produce one unity of GDP has fallen from 4 kg in 1870 to 1 kg in 1930.
- Real-Time on Demand
- There are more ways to be a service than there are to be/develop products and our appetite for instant is insatiable.
- Decentralization
- The decentralized internet has now become a central public commons.
- Platform Synergy
- Think multi-sided platforms —> Apple, Microsoft, Google, Facebook.
- Clouds
- The cloud is really just hyperlinked data with outstanding computational reliability .
- As we continue to increase dematerialization, decentralization, simultaneity, platforms, and the could, access will continue to displace ownership.
Sharing
- We are moving towards a new socialism or dot-communism where our workforce is composed of entirely free agents.
- The four levels of digital socialism are:
- Sharing – mildest form of digital socialism
- Cooperation
- Collaboration
- Collectivism
- Rather than viewing technological socialism as one side of a zero-sum trade-off between free-market individualism and centralized authority, technological sharing can be seen as a new political operating system that elevates both the individual and group at once.
- The goal of sharing technology is to maximize both the autonomy of the individual and the power of people working together.
- The power of sharing is not just about the nonprofit sector. Three of the largest creators of commercial wealth in the last decade – Google, Facebook, and Twitter – derive their value from sharing.
Filtering
- In a world of abundant information, human attention is scarce.
- In the U.S. TV still captures most of our attention.
- The average cost to consume one hour of media to the consumer was $3.08 in 1995, $2.69 in 2010, and $3.37 in 2015.
- The BIG OPPORTUNITY is to harness filtering technology to cultivate higher quality attention at scale.
- “We will use technology to produce commodities, and we’ll make experiences in order to avoid becoming a commodity ourselves.”
Remixing
- Remixing is the rearrangement and reuse of existing pieces.
- In 30 years, the most important cultural works and the most powerful mediums will be those that have been remixed the most.
Interacting
- The dumbest objects will be vastly improved in the future with sensors to make them interactive.
- Anything that is not intensively interactive will be considered broken over the next 30 years.
Tracking
- Self tracking turns us into a quantified self
- The constant-stream of data flowing form all of our sensors will eventually lead to a need for new and more sensors.
- Everything we do will show up in our Lifestreams.
- We are on our way to manufacturing 54 billion sensors every year by 2020.
- Metadata is the new wealth because the value of bits increases when they are linked to other bits.
- 5 years ago humanity stored several hundred exabytes of information. This is the equivalent of each person on the planet having 80 Library of Alexandria.
- Today we average 320 libraries each.
Questioning
- Cisco estimates that there will be 50 billion devices on the internet by 2020.
- Even though our knowledge is expanding exponentially, our questions are expanding exponentially faster.
- Questions are the new power currency in the future with answers free, cheap and quick.
Beginning
- We a knitting a large scale global platform of connected devices, people, and companies. We are at the Beginning of the Beginning.
- Right now, in this Beginning, this imperfect mesh spans 51 billion hectares, touches 15 billion machines, engages 4 billion human minds in real time, consumes 5 percent of the planet’s electricity, runs at inhuman speeds, tracks half our daytime hours, and is the conduit for the majority flow of our money.
Direct Link to Book: The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future